What does it mean to “up-sell” a drink?

Bartending License Examination guide. Study with flashcards and multiple choice questions, each provided with hints and explanations.

To "up-sell" a drink means to encourage customers to purchase a more expensive item. This approach is commonly used in the hospitality industry to enhance the overall customer experience while increasing revenue. By suggesting premium brands, specialty cocktails, or larger sizes, bartenders can not only provide customers with better options that may enhance their enjoyment but also promote higher-priced items that contribute to greater profit margins.

For example, if a customer orders a simple cocktail, the bartender might suggest a higher-end liquor or a cocktail made with unique ingredients that might appeal to the customer’s preferences. This strategy relies on the bartender's knowledge of the menu and ability to connect with customers effectively, ensuring they feel informed and satisfied with their choices.

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