What should a bartender focus on when creating cocktails?

When creating cocktails, focusing on the balance of flavors and presentation is crucial, as these elements greatly influence the overall drinking experience. The balance of flavors ensures that no single ingredient overpowers the others, leading to a harmonious blend that enhances the cocktail's appeal. This involves understanding how different ingredients interact, including sweet, sour, bitter, and savory components, to achieve a well-rounded taste.

Presentation is equally important, as visual appeal can significantly affect a customer's perception of the drink. An aesthetically pleasing cocktail can engage customers, making them more likely to enjoy the experience and share it with others. Good presentation can include appropriate glassware, garnishes, and color combinations, all contributing to the drink's allure.

While aspects like alcohol content, cost of ingredients, speed of preparation, and availability of mixers are important in a bartender's workflow, prioritizing flavor balance and presentation directly impacts customer satisfaction and enjoyment, which is ultimately the goal of crafting a great cocktail.